Award-winning advertising agency Elite Media, LLC, is Black-owned, women-led, and committed to producing exceptional work ...

Omnicom is conducting its own bonfire of the brands following its merger with IPG: DDB, FCB and MullenLowe are going along ...

Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ...

New York-based ad agency Episode Four created its own AI tool to generate original ideas for client ad campaigns and content.

London creative agency Seventeen has unveiled a new brand identity characterised by playful graphic icons designed to ...

The real advantage to be found in using a GPT comes not from the technology itself, but from how well professionals guide, ...

Day Job, founded in 2018, made a name for itself working with iconic CPG products. Now it's on Silicon Valley's radar.

Fortune 500 used car retailer CarMax, headquartered in Goochland County, has chosen a new creative agency of record, leaving Richmond-based marketing and ad firm The Martin Agency, which held the ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 57 min ago By Erika Wheless - 2 hours 23 min ago By Tim Nudd - 5 hours 33 min ago By Erika Wheless - 6 hours ...

Outdoors brand Yeti dropped its new holiday commercial, and it has a lot of what you’d expect from a seasonal spot. “Bad Idea” outlines all the reasons you probably shouldn’t get a Yeti for someone ...

Kellanova recently launched a pilot data program that brings in data scientists, engineers and analysts at the start of projects, influencing pricing, packaging, product, marketing and distribution. T ...

Alex Cooper has a hit podcast, a media network, a $100 million deal with Sirius and a line of hydration drinks. Now she has an advertising agency to her name, too. The podcaster who rose to fame ...