The winners of Ad Age’s 2025 Young Creatives joined Ad Age and Zappi in Cannes to reveal how AI insights fueled their “Drink From the Source” scannable-can concept.

Emotional storytelling and ad creative play a critical role in strengthening B2B brand value, trust, and long-term market ...

Check out our ranking of some of the advertising projects that have used 3D technologies, particularly 3D printing.

Galway native Sinead O’Grady has brought a fresh perspective to ad agency BBH USA by redesigning its iconic Black Sheep.

In a world where consumers demand relevance and immediacy, omnichannel marketing has become more than a trend - it’s a ...

In short, boring inputs result in boring outputs. To change that, in the case of brand strategists, we need to be thinking ...

In a market then dominated by multinational agencies like JWT, OBM, and Lintas, Rediffusion carved out a distinct identity: a ...

What do talking utensils, floating parathas have in common? They are examples of surreal advertising. But will this work in ...

A Louisville-based creative agency has adopted a new name and restructured its local footprint.

Once again, Lovehoney is flipping expectations on sexual wellness advertising with a new creative platform from newly ...

ITV Creative’s director, Niki Garner, was “geeky” about advertising from a young age. “I can remember in my childhood ...

Eric Kwaku Vlidzo is a Ghanaian media sales and business development expert with over a decade of experience helping brands grow through strategic and creative solutions. He is the co-founder of EDALL ...