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Roger Federer and Elmo Help Explain On's Logo in New Super Bowl Ad
The ad serves as a lighthearted approach to explaining the company's logo, which is often mistaken for "QC" instead of "ON." ...
Major CT company rolls out new logo in age of smartphone communication. Its name is changing too.
The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital ...
Molson Coors' CMO breaks down the 'MUSCLE' framework she says makes a great Super Bowl ad
From a viral stunt to chilled face rollers, Coors Light has been laying the groundwork for its "Case of the Mondays" Super Bowl campaign for weeks.
Kiehl’s makes a font out of pubes, Starbucks goes back to basics, and Slice soda returns from the ’80s
This week, skincare brand Kiehl’s debuted a hairy new font, Starbucks continued to roll out its feel-good nostalgia marketing, and an iconic ’80s soda was revived for the year 2025. Here’s all the ...
Crain's Detroit10h
Michigan brands vie for Super Bowl spotlight with new commercials
Notably, most of them — Rocket Companies, Little Caesars and Stellantis — did not run ad spots for last year's event. And ...