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IBM ecosystem executive Kareem Yusuf talks about Instana, Watsonx, and partner programs as the channel enters 2026.
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Dollar General’s third quarter saw a positive market reaction, reflecting strong execution in key areas highlighted by management. The company attributed its performance to increased customer traffic, ...
Marketers frequently champion the idea of "customer loyalty." However, much of what is labeled as loyalty may not be authentic. For years, brands have patted themselves on the bac ...
As consumer behaviors shift and digital touchpoints multiply, the once-reliable linear marketing funnel is giving way to a ...