For years, creativity and intuition have been held up as the twin engines of marketing. And while they’re still essential, they are no longer enough. The pressure on modern marketers to prove ROI, ...

Running a company doesn’t leave much room for hobbies. But if you know me, you know I make time for one obsession: rituals. My fascination with rituals started from a conversation with my friend Bing ...

Decision intelligence, which connects data, analytics and automation to run decisions as a continuous digital process, has ...

In an operational environment where artificial intelligence (AI) and cutting-edge big data promise to revolutionize command ...

Most leaders believe AI is about speed, but speed without clarity doesn’t create strategy. It multiplies confusion. The truth is, AI doesn’t replace leadership judgment. Instead, it amplifies it. For ...

At a Booth Alumni Club event hosted by the Center for Applied AI on Tuesday, February 4, Alex Imas, Professor of Behavioral Science and Economics and Vasilou Faculty Fellow, and Sanjog Misra, Charles ...

AI systems don’t get euphoric after gains or override rules because a headline feels alarming or reassuring. They execute the same process in the same way every time.