Launching and managing a small business offers a complicated mix of challenges and rewards. National Entrepreneurship Week, celebrated Feb. 14-21, is an opportunity to both celebrate the role of ...

Finally, one of the most powerful strategies is collaboration. Working with experienced book marketing professionals, like The Book Writing Group, allows authors to leverage expertise they might not ...

In order to become more effective, we can focus on four IQs for smarter marketing: data, search, social and cultural IQ.

With the right timing, personalization, and urgency, retargeting emails can turn browsers into buyers during high-stakes ...

Emails allow you to communicate directly with your customers and curious email subscribers. According to a 2023 Litmus survey, 87% of marketing leaders ...