Rising television ad costs are leading brands to use six-second spots, prompting questions about the sustainability of ...

Hemant Jaiin, President & Head of Digital Business, Lokmat Media, writes on how microdramas have evolved faster than any ...

We have launched a new campaign to showcase how small businesses across India can accelerate growth and reach relevant ...

Explore India's booming IVF industry, marked by emotional highs and lows, financial strains, and growing demand for assisted ...

Kerala CPM MLA M M Mani retracts controversial voter remarks, calling them “emotional” comments and accepting party criticism ...

Intermarché’s raison d’être is, of course, selling groceries. But the advert’s makers say the aim was larger: to remind ...

Maruti Suzuki has dipped deep into its advertising legacy to introduce its newest electric SUV, the eVitara, reviving ...

But those of us who have sat with her under Maldivian skies — watching waves soften into starlight, listening to her laugh at ...

Once defined by woollen wear, cold creams and family rituals, winter advertising in India now spans micro-climates, hybrid wardrobes, digital discovery and personalised narratives. Creative and ...

The backlash highlights a growing cultural divide, those fascinated by AI's creative potential and those who view its rapid ...

Brilliant Minds series entered its midseason break following the broadcast of Season 2, Episode 10, titled “The Resident.” ...

Bhajan sessions, UPI and banking transactions, and video calls with grandchildren — older adults, long assumed to be on the ...