Social media marketing is more popular than ever, but one social media platform often gets overlooked - Facebook (Fb). While this social media platform isn’t as popular as some others, you can still ...

How brands can best use Facebook to reach their target audiences. With 2.9 billion monthly active users, Facebook is still the most widely used social media platform worldwide. For brands whose target ...

Social media marketers are a in state of constant flux. Our strategies are constantly changing as algorithms shift and platforms emerge. One of my best secrets for staying up-to-speed is connecting ...

Right when you think Facebook marketing could not get any worse (or better), Mark Zuckerberg shows up to keynote F8 calm, cool and ready to take on the world. Literally and virtually. No red cape, ...

Facebook is the most-used social media platform in the world. It boasts 2.96 billion monthly active users. Most likely, you’re on Facebook and use it often. But is your business on Facebook? Not only ...

Every month, 2.98 billion people around the globe open up their laptops or smart devices and navigate their way to Facebook. That’s roughly a quarter of everyone in the world, visiting the same social ...

The "Like" feature on Facebook is simple in nature. Users click "Like" to communicate what they think about anything. From a marketing perspective, it may be the most powerful tool Facebook has to ...

Facebook is a powerful digital marketing tool, with over 1.73 billion daily active users. It’s easy to optimize Facebook marketing by paying attention to analytics and metrics, but many effective ...

Facebook is launching a review of all its "Facebook Marketing Partners," a group of more than 600 marketing and advertising firms bearing the social network's official seal of approval, amid ...

Instagram may be worried about TikTok’s threat to its business, but in the near-term, it’s still far ahead when it comes to the influencer marketing dollars spent on its platform in the U.S. According ...