Facebook’s global advertising revenue is forecast to surpass $100 billion in 2024, according to WARC Media’s latest “Platform Insights” report. If achieved, that would make the Meta-owned platform the ...

James has a passion for how technologies influence business and has several Mobile World Congress events under his belt. James has interviewed a variety of leading figures in his career, from former ...

Facebook's stable ad performance and improving metrics offer advertisers a cost-effective and reliable platform to reach engaged audience. Facebook advertising continues to offer strong ROI for ...

Thousands of ads on Facebook and Instagram have promoted “fuel filters” using videos demonstrating how they can be easily modified into gun silencers—a process that, without federal approval, could ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Opinions expressed by Entrepreneur contributors are their own. You can get a much better return on YouTube ads compared to what you can get through Facebook ads in today’s environment. While both of ...

A new analysis of political advertisers found that the platform profits from ads that include deepfakes and other content prohibited by its own policies. Recent Meta ads have included fabricated ...

Scam ads on Facebook have evolved beyond the days of misspelled headlines and sketchy product photos. Today, many are powered by artificial intelligence, fueled by deepfake technology and distributed ...

OpenAI, the company behind ChatGPT, announced in April 2024 that it was testing sponsored content integrations in its business-focused offerings. Other startups in the AI industry are also designing ...

You might have heard the famous maxim that “if something is free, you’re the product.” The freemium world of apps and social media have made it nearly indisputable, heralding a previously unimaginable ...