Meta has officially announced advertising on WhatsApp, marking a significant shift for the messaging platform after years of ...

When you know exactly who you're speaking to, it’s easy to suppress redundant spend, prioritize high-value targets and scale ...

The AI-generated “It’s the Most Terrible Time of the Year” ad from McDonald’s Netherlands has gotten criticism stateside.

New solutions are designed to help advertisers easily find and turn existing organic content on Facebook and Instagram into ...

Get a clear breakdown of Pinterest’s ad lineup, what each format delivers, and how to align them with specific campaign goals ...

Brenton founded the agency to help local business owners grow faster and more efficiently through proven marketing strategies ...

Meta’s approach gives users the option to consent to fully personalised advertising by sharing all their data.

Meta's proposal to use less personal data for targeted advertising in its pay-or-consent model that will be rolled out next ...

The upcoming changes follow Meta being fined $266 million in April over its ‘consent or pay’ ad model.

The European Commission said Meta, which owns both platforms, is giving users the option of sharing less data in exchange for ...

Shopify reports 13 tips for small businesses to build beloved brands, focusing on strong storytelling, influencer ...