After spending months in beta, the Firefly AI-powered video editing tool is available for all Premiere Pro editors.

Today, Adobe (Nasdaq: ADBE) launched Generative Extend in Premiere Pro, which uses AI to instantly generate and expand the ...

Adobe is updating Premiere Pro with AI-powered features that aim to provide creatives with faster and better video editing ...

One of the challenges to editing video is sorting through the amount of footage not just for the right clip but the desired ...

Find out how AI and social media can streamline your marketing efforts while enhancing content creation for greater impact.

Google just made it ridiculously easy to create a video from text prompts, thanks to the newly announced Vertex AI Studio.

Adobe plans to make this a pay-to-use feature in the future, requiring the use of generative credits. Anyone on a Creative ...

Pricing and Availability Adobe’s latest releases in Premiere Pro and After Effects are generally available today. Premiere ...

Elon Musk’s AI company, xAI, has acquired Hotshot, a startup working on AI-powered video generation tools along the lines of OpenAI’s Sora. Aakash Sastry, Hotshot’s CEO and co-founder, announced the ...

"It's very hard to get artists and creators to use models that have been trained on their own work," said co-founder and CEO Naeem Talukdar.

Adobe also announces an AI clip search tool and caption translation, as well as new color management. After Effects and frame ...