The most effective PPC professionals act as growth consultants, using advertising to solve real business problems rather than ...

CloudX CEO Jim Payne has a new startup that uses AI agents to take the pain (sorry, had to) out of mobile ad monetization.

Zeta Global Holdings Corp. upgraded to Buy after a 40% drop; 26% growth and AI-driven marketing “Palantir” thesis. Click for ...

Meta is now grading employees on how well they use AI tools like Metamate, tying adoption to performance reviews, promotions, ...

As AI reshapes media planning across MENA, Zenith sees the real opportunity in shifting how growth is planned and measured. Toseef Butt, business director at ...

AI search often shapes brand choice without a click, leaving its impact to appear later in direct traffic and branded ...

Share prices at Publicis Groupe, Omnicom, Havas and WPP took a dive during trading yesterday (3 February), with analysts attributing the decline to the threat of disruptive new AI tools that could ...

We tested Cerebral’s online therapy services for individuals and couples for a month. Here’s how it went and what we thought ...

At Pinterest, Mr. Ready framed the moment starkly. The company was facing a “critical moment” in the industry, he said at the ...

Windows is in a weird spot. In its 40-year history, the operating system has weathered its fair share of missteps, but ...

High CPCs? Low ad quality, not bids, may be the real culprit — improving your Quality Score drives better results.

Alphabet beat on the top and bottom lines in its fourth-quarter earnings report, and said it expects to significantly ...