Google Ads now lets Android App campaigns optimise bidding for view-through conversions, showing a shift toward video-driven ...

Google’s new Developer Assistant lets advertisers and developers use plain language to generate, run, and export Google Ads ...

Innovation from Google this year positioned brands to tackle what comes next with greater transparency and capabilities, ...

Back in May, Google said it will be giving advertisers more visibility into the search partner network with channel reporting ...

Google may have a new chart in the Google Ads overview tab named cross campaign metrics. It seems similar to the Cross-Media Reach Measurement but this is shown in the overview tab and not in that ...

Ad developers will need to move to ticket-based troubleshooting and deeper diagnostics to keep campaigns running smoothly.

New AI operating model has increased campaign return on ad spend (ROAS) by 35 percent while reducing platform issue ...

Learn the essential Google Ads settings that affect international PPC performance and how to set up campaigns correctly ...