Automation performance depends on signal quality. Learn how Google Ads prioritizes signals, how pollution starts, and how to ...

The ChatGPT firm is testing sponsored content, and looking to hit $50 bln revenue by 2030. With 800 mln weekly users, the audience is there. But advertising and chatbots may not be as monetisable as ...

High CPCs? Low ad quality, not bids, may be the real culprit — improving your Quality Score drives better results.

Google Ads’ new multi-party approval feature adds an extra safeguard against unauthorized or malicious account changes.

Overview: Clear campaign objectives focus Google’s optimization signals and improve cost efficiency across bidding and ...

Profits rose to $34.5 billion last quarter, as the tech giant gained ground with its Gemini system, bolstering its search ...

Google's latest quarterly report provided further evidence that its internet empire is withstanding an artificial ...

Check Capital Management's Chris Ballard reacts to the Google parent's results in an exclusive interview with TheStreet.

Analysts are betting on solid growth within Alphabet's cloud and search businesses. They're also expecting Meta's strong ...

Google parent Alphabet posts record earnings as annual revenue crosses $400 billion for the first time, driven by search and ...

Google said it plans to spend at least $55bn more on capital expenditure this year than Wall Street had forecast, as it ...

As profit-starved AI companies scramble to monetize chat interactions, Claude bets on trust Anthropic has taken the high road by committing to keep its Claude AI model family free of advertising.… ...