Overview: Clear campaign objectives focus Google’s optimization signals and improve cost efficiency across bidding and ...

Learn 15 practical ways to improve Google Ads conversion rates, covering bidding, targeting, ad copy, and landing page ...

High CPCs? Low ad quality, not bids, may be the real culprit — improving your Quality Score drives better results.

Clicks down in Google Ads? Diagnose Quality Score, impressions, ad changes, and competitor pressure, then apply quick fixes ...

The MRC isn't aiming to force every platform to use the same auction playbook – but they do have to adopt some controversial ...

Google Ads’ new multi-party approval feature adds an extra safeguard against unauthorized or malicious account changes.

CloudX CEO Jim Payne has a new startup that uses AI agents to take the pain (sorry, had to) out of mobile ad monetization.

Profits rose to $34.5 billion last quarter, as the tech giant gained ground with its Gemini system, bolstering its search ...

PCWorld highlights AT4K Launcher, a free app that transforms Google TV’s cluttered, ad-filled interface into a clean Apple TV ...

Adobe Inc. ramped up its advertising in 2025, spending $1.4 billion to promote its brand in the face of steep competition and ...

Cybercriminals have begun to take advantage of new techniques to steal sensitive data as the world becomes increasingly ...

Will "Mad Men"-era advertising tactics like sex sells still work in the age of agentic AI? How are brands getting chatbots to see them? Disney, Mattel and more discuss.