Badtz-maru is the jokester of the Island residents in Hello Kitty Island Adventure. Known for his practical jokes as well as his love of comics, you can typically find him hanging out on the Resort ...

Cadbury’s ‘Secret Santa’ has been crowned 2025’s most effective Christmas ad, according to new Kantar research, demonstrating the power of repeat creative. Kantar’s consumer testing found five of the ...

Kantar’s leadership bench looks very different this autumn. The company has just welcomed Paul Zwillenberg as global chief executive (he officially joined the business on September 29 and will take ...

The New York Times, Amazon, Apple TV, Netflix and X rank as the top US media brands for consumer advertising receptivity in 2025, according to Kantar's latest Media Reactions study of 21,000+ ...

LONDON (Reuters) -Kantar, the market research group owned by Bain Capital and advertising group WPP, said on Monday it had appointed former Daily Mail and General Trust boss Paul Zwillenberg as its ...

Maru, the viral cat who was famous for his love of boxes, died at 18 years old. The internet grieved the loss of the beloved pet behind the meme. Maru, a pet cat who lived in Japan, was certified in ...

MANILA, Philippines — Kantar, the world’s leading data, insights and consulting company, has revealed the results of the Kantar BrandZ Philippines 2025 Report, recognizing the country’s Most ...

Kantar, the world’s leading data, insights, and consulting company, has revealed the results of the Kantar BrandZ Philippines 2025 Report, recognizing the country’s Most Meaningfully Different Brands.

Kantar has expanded its sustainability solutions to help brands better address the sustainability challenge and secure long-term growth. The new BrandSustainability tool will help marketers understand ...

International marketing data and analytics company, Kantar today announced the most effective creative ads in the country. Out of 1,350 creative pieces of work from India, the company shortlisted 209 ...

Kyndryl, a provider of enterprise technology services, has announced the expansion of its partnership with Kantar, the marketing data & analytics company. Under this new agreement, Kyndryl will ...

In Chicago, social media-based product and message testing specialist Orchard has announced the appointment of former Behaviorally SVP Joe Corace as Chief Customer Officer. Orchard was founded in 2018 ...