Automation performance depends on signal quality. Learn how Google Ads prioritizes signals, how pollution starts, and how to ...

Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right ...

Google is testing ads in AI Mode as Search revenue grew 17% to $63 billion. AI Mode queries run 3x longer than traditional ...

Learn 15 practical ways to improve Google Ads conversion rates, covering bidding, targeting, ad copy, and landing page ...

Overview: Clear campaign objectives focus Google’s optimization signals and improve cost efficiency across bidding and ...

New platform unifies conversion tracking from CRMs, call tracking, and manual sources to automatically qualify leads ...

Early Performance Max adoption often reduces insight and control. Shopping campaigns provide clearer performance signals and ...

Will "Mad Men"-era advertising tactics like sex sells still work in the age of agentic AI? How are brands getting chatbots to see them? Disney, Mattel and more discuss.

Sonic Prabhudesai is the co-founder of Misol AI, which operates somi and Distribution Labs.

Three solo consumer brand founders explain how they use AI for marketing, research, and strategy to keep up with industry ...

Advertising is entering a new phase as OpenAI begins testing ads within ChatGPT, marking a significant shift for one of the ...

As consumers increasingly use ChatGPT for research, advertisers are likely to shift budgets first from native, banner, network, and some video ad inventory ...