New research shows forming habits can take up to a year, debunking 21-day myth
Singh explained that the idea of 21 days comes from the 1960 book Psycho-Cybernetics by plastic surgeon Maxwell Maltz, who ...
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Bodies by Design: Breaking the snap-back effect for New Year’s resolutions
Maxwell Maltz, the author of "Psycho-Cybernetics," called this tendency the "Snap-Back Effect." He used the analogy of a rubber band: you can stretch it only so far before it snaps back to its ...