Snap-Back Effect is a term coined by Dr. Maxwell Maltz, author of “Psycho-Cybernetics,” to describe the rampant self-sabotage of personal improvement goals.

The 21-day myth began as a misinterpretation of Dr. Maxwell Maltz’s work on self-image. Maltz did not find that 21 days of task completion forms a habit.

Experts attribute the “21 days to break a habit” myth to Dr. Maxwell Maltz, who worked as a plastic surgeon before becoming a psychologist. He suggested people needed about 3 weeks to get used to: ...

A popular answer is 21 days — a figure that can be traced back to Dr. Maxwell Maltz, a cosmetic surgeon and author of "Psycho-Cybernetics" (Prentice-Hall, 1960).In his book Maltz reported that ...

The “21 days to form a habit idea” seems to have come from a 1960 self-help book by cosmetic surgeon Dr. Maxwell Maltz, called “Psycho Cybernetics, A New Way to Get More Living Out of Life ...

The 21-day myth can be traced back to Maxwell Maltz, a plastic surgeon in the 1960s, who observed it took about three weeks for his patients to adjust to physical changes.

Philanthropist Anna Maltz, 89, a major donor to Nova University’s Center for Psychological Studies, died last week at her Fort Lauderdale home.Mrs. Maltz and her late husband, Dr. Maxwell Maltz ...