Characters like Mr. Potato Head, Optimus Prime and Cobra Commander are among the initial list of Hasbro IP, with the company ...

Business are now able to license interactive AI versions of iconic Hasbro characters, thanks to the toymaker's new AI studio.

The legendary horror author directed exactly one movie in his entire career, and it's pure '80s sci-fi chaos. Here's the ...

Hasbro launched Sixth Wall, a new artificial-intelligence studio aiming to bring the toymaker’s cast of characters into the ...

Actor Inde Navarrette made a revelation about an unusual childhood obsession during her promotion of her upcoming movie Obsession at an event for Kerrang! Radio. During her interview for the station, ...

At Licensing Expo in Las Vegas last month, Cobra Commander accused me of being in league with Destro. To be fair, I started it. Inside Hasbro’s booth, I put Sixth Wall’s technology to an early test by ...

The toy company’s AI studio, Sixth Wall, will debut behavioral licensing, which is focused on how characters think, speak and ...

Forty years ago, Hasbro was warned. Now they're sending Transformers: The Movie on an "Apology Tour" at a theater near you. Back in the mid-1980s, when Hasbro was looking to turn its hit TV show and ...

Yes, it's 'Interview with a Vampire' Season 3, but 'The Vampire Lestat' is also its own thing. Here's a recap of the key ...

The first episode of Interview With the Vampire Season 3 ends with Gabriella de Lioncourt ( Jennifer Ehle) rushing to her son ...

Especially *cough* his ...