If someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word “Pepsi ...

With the release of Starry, Pepsi's new lemon-lime soda, cola makers are once again gripped with generational angst.

Courtesy Pepisco The new Pepsi logo has some key updates from its last redesign in 2008. First, the newly unveiled logo design features the word “Pepsi” in a distinctive, bold typeface.

On March 28, PepsiCo announced that its flagship brand Pepsi will be using a new logo across its products, the first update to the logo in 14 years.

Ahead of its 125th anniversary in August, Pepsi is updating its logo to make it more vibrant and relevant for a digital world, the company says.

Pepsi unveiled a new logo on Tuesday, which appears to take inspiration from its 1990s design amid a surging nostalgia for the era thanks to Gen Z.

After 14 Years, Pepsi Has a New Logo and It Finally Fixes 1 of the Biggest Problems Facing Every Company Your brand isn’t what you say about your company–it’s what your customers see.

In March, when Pepsi unveiled its logo and brand redesign, some focused on an interesting characteristic of the design: its familiarity. The logo returned the “Pepsi” word mark “back into ...

A digital marketing agency posted the design on its Facebook page in August, nearly two months before the war began. Pepsi is an American company.

Pepsi is a shining example of a brand that has consistently reinvented itself over 125 years to remain a part of pop culture and a part of people's lives," Mauro Porcini, SVP & Chief Design ...