There aren't many rules when it comes to selling commercials, but among traditional media companies, one has long been ...

Google Ads seems to be experimenting with setting the New Customer Value within New Customer Acquisition campaigns without ...

What is Boost Ads? How Boost Ads Became the Best Google Ads Agency in India: A Success Story of Strategy and Innovation ...

Alphabet's Google (NASDAQ: GOOGL) (NASDAQ: GOOG) is reportedly making significant changes to its core U.S. ad sales division.

The revolutionary advertising product launched 25 years ago, propelling the company into the stratosphere. Could the party be ...

Follow ZDNET: Add us as a preferred source on Google. Google's new feature will hide sponsored results in Search. "Hide sponsored results" applies to all ads on the page. If you immediately scroll ...

Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make it work for you.

For little ghosts, witches, KPop Demon Hunters and superheroes, Halloween is one of the most exciting nights of the year. But ...

OpenAI has unveiled ChatGPT Atlas, an AI-powered web browser that integrates ChatGPT into the browsing layer, enabling ...

The murky, highly complex business of helping advertisers buy space on digital media is currently dominated by Google, Amazon ...

Meta Platforms will soon offer paid versions of Facebook and Instagram in the UK that will remove advertising from both platforms.

OpenAI has entered the web browser market with the launch of Atlas, a new browser designed to integrate artificial intelligence directly into the online search experience — setting up a major showdown ...