Simon Sinek is most revered for his 2009 TED Talk about the concept of “why,” and his “Golden Circle” theory. The classic American Dream has long been to get married, buy a house, and have kids. But ...

For already a decade, Simon Sinek’s book "Start with Why" and his "Golden Circle" are wildly popular. Millions have bought the book and tens of millions have watched Sinek's TED talks over the past ...

Preface: The power of why -- Introduction: Why start with why? -- A world that doesn't start with why: Assume you know ; Carrots and sticks -- An alternative perspective: The golden circle ; This is ...