Owners of brands that were championed by Target before it rolled back DEI efforts say a boycott would harm their brands, and encouraged customers to support them.

Target has announced it is rolling back its diversity, equity and inclusion (DEI) policies, becoming the latest corporation to do so following President Trump’s election. In a memo sent to

In a memo sent to its employees, Target it will end its three-year DEI goals, stop reports to external groups like the Human Rights Campaign's Corporate Equality Index and end a program focused on carrying more products from Black- or minority-owned businesses.