Zillow’s ZG stock was under pressure on Monday, falling 8% as reports emerged that Alphabet GOOGL is testing real estate ...

And if Zillow is forced to pay ad fees to show its listings in Google's search results, its marketing costs could skyrocket.

Shares of Zillow and other home listing sites tumbled Monday after Google started testing new home ad features in search.

The availability of a Zestimate increased buyer surplus by nearly 6% on average and raised seller profits by more than 4%.

New research published in Marketing Science finds that while Zillow's widely used "Zestimate" home-valuation algorithm boosts ...

Kavya Beheraj/Axios Nearly four out of five homes in the Seattle metro area have lost value in the past year, a much higher share than the national average, according to Zillow data. The big picture: ...