WhatsApp announced yesterday that it will now show ads from businesses through its Stories-like feature, months after adding an unnecessary floating AI button to the main chat interface. In response,

More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

It’s official, WhatsApp ’s latest update is bringing ads to the platform.

WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its Stories-like status feature.

The Trump administration is discussing policies that would make it harder and more expensive for pharmaceutical companies to advertise directly to patients, in a move that could disrupt more than $10 billion in annual ad spending.

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 billion in 2014. Brian Acton and Jan Koum left the company in 2017 and 2018, respectively, and on Monday Meta introduced ads in the “Status” feature as well as sponsored Channels in the the “Updates” tab of WhatsApp.

WhatsApp is rolling out ads on parts of the platform, but assures users that personal messages, calls and statuses will remain end-to-end encrypted and private.

For now, the ads will only appear on WhatsApp's Updates tab, where users can update their status and access channels or groups targeting specific interests they may want to follow. In its announcement of the ads, parent company Meta claimed that placing ads under Updates means that the ads won’t “interrupt personal chats.”