Ford says it is "following the customer" in discontinuing its large electric pickup, which was well-received but never profitable. Ford will keep the Lightning name alive as a plug-in hybrid.

Ford announced a series of moves in its EV business, pivoting to a hybrid and extended-range EV strategy instead of full EVs, and will take a whopping $19.5 billion in charges related to the move.

Ford confirms it has ended production of the F-150 Lightning, and will relaunch it as an "extended range electric vehicle" (EREV). It's the end of an era for the iconic pickup truck, which debuted in 2022.

Ford Motor Co. is pivoting away from its once-ambitious electric vehicle plans amid financial losses and waning consumer demand for the vehicles.

Ford Motor said on Monday it will take a $19.5 billion writedown and is killing several electric-vehicle models, in the most dramatic example yet of the auto industry's retreat from battery-powered models in response to the Trump administration's policies and weakening EV demand.

Ford said today it’s taking on roughly $19.5 billion in charges related to its electric-vehicle business. It’s one of the largest corporate write-downs ever, underscoring a growing realization in the auto industry that electric-vehicle ambitions will take longer to materialize than expected.

Ford Motor Co. intends to convert a Kentucky electric vehicle battery plant so it can produce cells for energy storage to power the electric grid, as the automaker seeks to repurpose EV manufacturing capacity as sales of battery-powered cars plunge in the US,

The sum marks the U.S. auto industry’s biggest reckoning to date that it can’t realize its EV ambitions anytime soon.

Ford Motor on Monday said it would take a $19.5 billion charge as it refocuses on hybrids, slashes its electric-vehicle investments and discontinues the electric F-150 pickup truck.