Google on Wednesday announced its new lineup of Pixel phones and other gear at an event hosted by Jimmy Fallon.

Jimmy Fallon has appeared in a YouTube Short confirming he'll be hosting the Pixel 10 launch where Google will announce "secret" products.

Expect to see new Pixel 10 phones, Pixel Watch 4 and a host of celebrities like Steph Curry and the Jonas Brothers.

Launched was the Google Pixel 10, 10 Pro, 10 Pro XL, 10 Pro Fold, Buds Pro 3, and Buds 2A. The news went live a full hour before Jimmy Fallon took to the stage, in the most consumer-targeted launch event of recent memory.

Google flexed its marketing might at its Pixel 10 event, with appearances from Jimmy Fallon, The Jonas Brothers, Alex Cooper, and Steph Curry.

The entire range runs on Google's Tensor G5 chip, which Google says is the largest-ever improvement in its processor, with a 3nm architecture.

At Google's Made by Google event on Wednesday, the company introduced a new feature for the Pixel 10 phones called Camera Coach, with help from Call Her Daddy host Alex Cooper.

At Google's 2025 announcement event, the company made several digs at apple, from "walled gardens" to the "tired" text bubble color debate.