Seven-time F1 champion Lewis Hamilton will hope to feel far more comfortable in his new Ferrari car than he did in the final few machines made for him by Mercedes

Lululemon has named Lewis Hamilton as a brand ambassador, collaborating on product innovation, social impact initiatives, and a new marketing direction.

With F1’s current regulations now in their fourth year, the performance gaps that gave front-runners comfortable advantages are shrinking fast. Teams that were once struggling to keep pace have had enough time with these cars to catch up on the learning curve. (See: Ferrari and McLaren’s surge last year .)