In an interview with Elle, Ms. Sweeney explained that Syrn was created to address such nagging issues as “annoying” bra ...

Fans have thoughts about Sydney Sweeney's new lingerie line.

Sydney Sweeney is promoting her new lingerie line, in footage of her and a production crew scaling the Hollywood sign, which ...

Sydney Sweeney has been branded radioactive in parts of Hollywood after a provocative late-night stunt at the Hollywood sign.

Syrn’s branding leans into the saucy side, however, with one tagline referring to the brand as being “from the heart, brains and boobs of Sydney Sweeney” and product names like the “String You Along ...

Sydney Sweeney is the latest celebrity betting on the booming intimates market. On Tuesday, the actress announced the launch ...

Sweeney is doubling down on her status as a commercial campaign staple. Less than a year after her American Eagle ad drew ...

In a viral video, the actress decorated the Hollywood Sign without permission from the Hollywood Chamber of Commerce.

She climbed straight into controversy with the launch of her new lingerie brand. The 28-year-old star unveiled a spanking new ...

Euphoria” actress Sydney Sweeney posted footage showing her and a production team tossing hundreds of bras onto the Hollywood ...

Discover Sydney Sweeney's mysterious Instagram post following Hollywood Sign controversy and potential legal consequences.

In December, L.A.-area rent prices hit a four-year low, while apartment vacancy rates hit a nearly five-year high, signaling ...