A team of scientists claims to have discovered a new colour that humans cannot see without the help of technology. The ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

The discovery was made possible using a novel technique called the Oz Vision System, which employed laser stimulation to ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

Scientists have unveiled Olo, a new colour invisible to the naked eye, through specialized laser technology called Oz. This ...

Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that can’t be found on a Pantone ...

We recently published a list of Ride Sharing and Food Delivery Stocks List Ranked by Hedge Fund Sentiment. In this article, ...

The artist-provocateur reverse-engineered the blue-green shade called ‘olo.’ Now you can buy it as an acrylic paint.

Scientists discover new color 'Olo' that humans can only see with special laser technology. A research team from UC Berkeley ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

Researchers isolated one kind of cone in the eye and aimed lasers at it to allow subjects to see a super vibrant teal shade ...

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...