"New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite," Nielsen proclaimed this morning, making me wonder what a "measurement suite" actually is. I've got the in-tabs to ...

Paramount Global displaced Comcast's NBC Universal as the third-largest media distributor during Nielsen's November ...

As part of the expanded multi-year strategic partnership, Nielsen will continue using Roku’s large-scale TV data as input to its Big Data + Panel measurement for both linear and streaming ratings.

Today, Nielsen, a global leader in audience measurement, data, and analytics, and Roku, a leading TV streaming platform*, ...

Nielse and Roku (ROKU) announced an expansion of their long-term strategic partnership. Building on years of collaboration, this next phase will incorporate Roku data into Nielsen’s advanced campaign ...

Investing.com -- Roku Inc (NASDAQ:ROKU) stock rose 3.4% on Monday after the streaming platform announced an expanded multi-year strategic partnership with Nielsen, the global audience measurement ...

TV streaming platform Roku and dominant audience measurement and consumer analytics firm Nielsen are widening a long-term ...

But neither was able to topple YouTube or Disney, who maintained the top two spots in Nielsen's Media Distributor Gauge ranking ...

Roku’s streaming data will now be integrated into Nielsen’s campaign measurement and outcome tools, the two companies ...