Today, Nielsen, a global leader in audience measurement, data, and analytics, and Roku, a leading TV streaming platform*, ...

Roku’s streaming data will now be integrated into Nielsen’s campaign measurement and outcome tools, the two companies ...

TV streaming platform Roku and dominant audience measurement and consumer analytics firm Nielsen are widening a long-term ...

As part of the expanded multi-year strategic partnership, Nielsen will continue using Roku’s large-scale TV data as input to its Big Data + Panel measurement for both linear and streaming ratings.

Nielsen has extended its longstanding partnership with streaming platform and TV tech company Roku, bringing the latter's ...

Nielse and Roku (ROKU) announced an expansion of their long-term strategic partnership. Building on years of collaboration, this next phase will incorporate Roku data into Nielsen’s advanced campaign ...

Investing.com -- Roku Inc (NASDAQ:ROKU) stock rose 3.4% on Monday after the streaming platform announced an expanded multi-year strategic partnership with Nielsen, the global audience measurement ...

"New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite," Nielsen proclaimed this morning, making me wonder what a "measurement suite" actually is. I've got the in-tabs to ...

Paramount+ (within Paramount Streaming) jumped 18.4% month over month, driven by NFL games alongside the return of its ...

But neither was able to topple YouTube or Disney, who maintained the top two spots in Nielsen's Media Distributor Gauge ranking ...

A five-week measurement of November 2025 by Nielsen shows that live sports drove broadcast channels to their best "share of TV" in a year while also fueling viewer increases at streaming platforms ...

Fueled by the NFL games, a huge Macy’s parade broadcast and Stranger Things, Thanksgiving was the 10th biggest single day for ...