T he Oklahoma City Thunder edged out the Boston Celtics 118–112 on Wednesday night in a thrilling potential preview of this ...

Shai Gilgeous-Alexander scored 34 points and then took over the city of Boston with the help of his sneaker sponsor. After ...

Converse projects the Thunder's SGA logo over the city of Boston after their win against the Celtics, which clinches a ...

After the game, Shai’s Converse logo was projected through the dark streets of Boston. The beacon was projected onto the TD ...

Even missing their second-best player, the Thunder swarmed Boston behind another MVP-level performance from Shai ...

Converse's headquarters are in Boston, which makes this the perfect marketing strategy. In fact, one of the logo projections ...

Star point guard SGA is officially signed under Converse, and after last night’s performance, their marketing team did not ...

Gilgeous-Alexander led the Thunder with 34 points, seven assists and five rebounds as Oklahoma City improved to 54-12. He also leads the NBA in scoring, averaging 32.8 points per game, which is more ...

Drake flexes the unreleased Converse SHAI 001 sneakers from Shai Gilgeous-Alexander while FIFA eyes him for a World Cup show.

The Celtics have plenty of rivals in the NBA, in both conferences. They don't have much of a history with the Thunder, but both teams are favored to win their respective conferences. In the case that ...

The Oklahoma City Thunder star’s first signature basketball shoe, the Converse SHAI 001 ... these sneakers likely came straight from SGA himself. So far, no other celebrities have been spotted ...

Alexander’s sneaker sponsor Converse sent up a “Bat signal” of his personal logo on multiple buildings across the city — ...