WPP will handle creative and production for all brands except Neutrogena, while Publicis will manage media, influencer, ...

Actionable guidance for agency professionals navigating layoffs, from first‑48‑hour steps and severance negotiation to smart ...

While Google used to abstain from using AI-generated content, new advancements in AI tools have been too compelling for the ...

Tylenol maker Kenvue has selected Publicis Groupe and WPP as the winners of its global creative and media agency review.

Purpose marketing expert Thomas Kolster grades efforts from Corona, Škoda, Instagram, Tiffany and other brands, pulling out ...

Rotten Tomatoes says that if you’re “searching for your next holiday movie,” you should consult its app to figure out “what ...

Here are the executive moves you need to know this week.

Inside the convenience store marketing wars—food is new battleground as chains shift ad approach Convenience stores are ...

This week, Agency Brief has the exclusive on Tombras’ new C-suite appointment, plus the 4As’ new report outlining what ...

The agency partnered with Kling on a vastly improved yule log video and developed a stop-motion holiday short.

Convenience stores are improving their offerings in a bid to be more competitive with fast-food and grocery chains.

Cristina Reina, previously of Leo, Quality Experience and McCann, joins Rafael Rizuto in heading up creativity across the ...