Understanding where AI agents make financial sense today is the difference between a sustainable competitive advantage and ...

Procter & Gamble is spending less on ads; OpenAI is spending more on ads; and guess which side of the scale Mondelez is ...

Last week, after nearly six years of development and delays, Google officially retired its Privacy Sandbox. Which means it’s ...

High school sports have faced some disruption by the rise of streaming video – as well as the ads that often follow.

On Comcast Advertising announced that its linear TV inventory will now be available on a targetable, biddable basis.

A new integration between Amazon and Clinch allows advertisers to access Amazon custom audiences via a third-party platform.

On Thursday, Comcast Advertising announced that the cable provider’s linear TV inventory will now be available on a ...

The idea behind Ventura, according to The Trade Desk, is to build a neutral smart TV operating system that will allow ...

Hightouch's new ID Express solution aims to simplify the process of converting email addresses and phone numbers into UID2s.

We're in for a hardware revolution; advertisers don't know what to expect from US TikTok; and live sports should take better ...

In a livestreamed presentation to investors on Tuesday, co-CEO Greg Peters shared that Netflix had its “best ad sales quarter ...