Working with affiliate networks is one of the most effective ways to increase brand awareness for your products and services, and up your conversions. Not only is affiliate marketing becoming a prime ...

This guide covers everything from cryptocurrency basics to the reasons companies use affiliate marketing networks, and how to select the best crypto affiliate networks from the ever-growing list.

Let us talk about web monetisation. Along with good, old, seemingly inevitable AI, it is the other big topic du jour. At Business of Apps London 2026, Lucas Lovell, Director of Product at Paddle, ...

Most mobile growth problems don’t come from missing channels. They come from broken acquisition systems. In 2026, many app teams are still trying to scale by pushing more budget into the same few ...

Engagement SDKs are one of the primary ways app developers connect their mobile app to customer engagement platforms. They sit inside the app and allow communication with users, tracking of behaviors, ...

Global multi-source advertising platform PropellerAds has officially introduced Interactive Ads, a next-gen format built to deliver one thing the industry has been chasing for years: conversion-ready ...

One of the biggest challenges for creative teams today is rapid creative fatigue. AI has sped up ad production, but it’s also led to more copying – unique ideas lose freshness quickly, and formats ...

The music streaming industry had another strong year of revenue growth, off the back of most streaming services increasing prices and close to 100 million new subscribers being added to the mix. Total ...

Artificial intelligence is no longer just the talk of the town; it is the defining force shaping the next era of digital business. From boardrooms to brand teams, AI is influencing how businesses ...

The dating app market has recorded its first annual decline, falling by close to two percent to $6 billion in 2025, in a sign that users are pushing back against rising costs and aggressive ...

89% of enterprise leaders say AI-powered search improved their marketing performance in 2025. Most of them, however, are still figuring out how to measure it. For their latest report, AI search and ...

As app discovery expands to AI search tools like ChatGPT, one question is becoming harder for marketers to ignore: is their app being recommended at all? In a recent AppTweak poll, 41% of app ...