Companies need a new game plan to get found in search engines and AI chatbots. Free event from MarketingProfs and Search ...

Have you noticed tools like ChatGPT or Gemini don't just list links anymore? They now give you full answers because AI has changed the way people search and find information. Today, when someone asks ...

When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to say, “It won't leak in your pocket and embarrass you.” However, the company mistakenly thought the Spanish word “embarazar” ...

Consider the job of marketing. Its purpose is to understand the marketplace. That plays itself out in all manner of ways—from segmentation to trade show posters to lead generation. But, at its core, ...