Streaming reached a historic milestone in May as its share of total television usage outpaced the combined share of broadcast and cable for the first time ever, according to Nielsen’s monthly report ...

Retail media spend is growing. How are marketers incorporating retail media networks in their plans for the year ahead?

“CTV is a strong channel for advertisers today but opportunities exist to make it even better,” said Bill Michels, Chief ...

Milan, June 3, 2025 – According to data released by Auditel, the Italian TV JIC, and analysed by Nielsen, a global leader in audience measurement, data, and analytics, on average, over 8 million ...

The world of sports is expanding, and a number of factors are shaking up the game. Increased globalization, diversifying ...

One clear view of your audience, brought together in one seamless platform. Download your guide for cross-media data and audience insights, and navigate the complexity of media planning with ...

The global marketing landscape in 2025 is a dynamic one. AI’s rapid evolution and the rise of shoppable advertising present exciting opportunities, but the industry is also navigating global market ...

Do you have the full picture of how your — and your competitors’ — advertising is performing around the world? According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their ...

The world of sports is expanding, and a number of factors are shaking up the game. Increased globalization, diversifying ...

Świat sportu rozwija się, a wiele czynników wstrząsa grą. Rosnąca globalizacja, dywersyfikacja fandomów i zmiany w konsumpcji ...

Die Welt des Sports expandiert, und eine Reihe von Faktoren bringt das Spiel ins Wanken. Die zunehmende Globalisierung, die ...

Il 51% delle persone a livello globale è appassionato di calcio (o calcetto). I tornei mondiali del 2025, 2026 e 2027 offriranno l'opportunità di fare breccia nei fan.