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During July, streaming’s share of TV viewing in Mexico showed an increase of 0.9 percentage points compared to the previous ...
Nielsen has secured a two-year extension as New Zealand’s official TV measurement provider, backed by Sky and TVNZ. The renewed partnership, running from July 2025 to June 2027, reaffirms Nielsen’s ...
Launching in Australia Q4 2025, Nielsen Ad Intel CTV delivers powerful insights into Connected TV ad spend and creative strategies across YouTube TV, Netflix, Prime, Hulu, and more—helping advertisers ...
European marketers’ priorities are significantly different compared to other regions globally. Here are the trends driving European markets in 2025.
Media consumption: See the prevalence of TV and digital among audiences in South Korea.
Discover the strategic shifts APAC marketers are making. Find out how they align goals, invest in AI and new channels, and measure success to stay ahead.
As we approach International Day of Persons with Disabilities on December 3, brands, advertisers and media platforms face a shifting landscape in diverse marketing.
Bluey Tops Nielsen’s Overall Streaming List with More Than 25 Billion Minutes Streamed from January through June 2025 Big June Vaults Squid Game into Top Originals Spot, followed by Reacher, The Night ...
June, the first month of summer and the start of a vacation season, brought an expected decrease in viewer activity in front of TV screens. The latest data indicates that Poles spent an average of 3 ...
Netflix Viewing Up 13.5% vs. May, Represents 42% of Monthly Gain for Streaming Peacock Notches 13.4% Increase, Boosted by New Season of ‘Love Island USA’ TV Usage by Kids and Teens Climbs 27% Thanks ...
According to Nielsen’s corporate social responsibility survey, three in five Australian consumers think more highly of a company that supports worthy causes and over half feel increased loyalty to ...
NEW YORK – Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital commerce, sports engagement, and beauty trends, according to Nielsen’s latest ...
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