But the real kicker? “Of 100% of all sales globally, only 28% happen online, according to Forrester ,” Garber says.

“I think I was slightly early when I said that 2025 would be the year of the indie,” says Tony Walford, a partner at finance ...

Any company with customer data and attention can act like a media owner, says Lexi Coulter of Mediasmith. And adding ...

At The Drum’s Predictions event in London, speakers from Kepler and Tesco Media argued that retail media is entering a new phase, one defined by tougher expectations around measurement, accountability ...

At CES 2026, the most important conversations about AI were not about speed or scale, but about trust, responsibility, and keeping humans at the center of marketing.

“The thing that constrains marketing isn’t that one part of the process isn’t automated. [what] constrains it is that the ...