The panel agreed that this reflects a change in how attention works on social platforms. Callum McCahon, chief strategy ...

At The Drum’s Predictions event, Tom Goodwin outlined the macro and micro shifts he sees happening in the advertising world.

As digital attention collapses and optimization culture reaches breaking point, marketers are rediscovering an old truth: ...

According to a panel of experts at The Drum’s Predictions 2026 event, efficiency and personalization are old hat – but can ...

But the real kicker? “Of 100% of all sales globally, only 28% happen online, according to Forrester ,” Garber says.

“I think I was slightly early when I said that 2025 would be the year of the indie,” says Tony Walford, a partner at finance ...

At CES 2026, the most important conversations about AI were not about speed or scale, but about trust, responsibility, and keeping humans at the center of marketing.

At The Drum’s Predictions event in London, speakers from Kepler and Tesco Media argued that retail media is entering a new phase, one defined by tougher expectations around measurement, accountability ...

“The thing that constrains marketing isn’t that one part of the process isn’t automated. [what] constrains it is that the ...

Any company with customer data and attention can act like a media owner, says Lexi Coulter of Mediasmith. And adding ...

Mark Ritson opened his session at The Drum’s Predictions event by arguing that marketing has a habit of wildly overstating ...

At Predictions 2026, WPP’s chief AI officer took to the stage to put AI forecasts to the test, highlighting where human ...