The classic SMS is getting on in years. While messenger apps such as WhatsApp, Telegram or iMessage have long offered ...

Short Messaging Service (SMS) protocol might be going the way of the rotary dial, and there are good reasons to show the ...

David Schlaegel and Justin Ramsey share more than 50 combined years of experience in telecom, martech, and performance ...

Here are a few SMS marketing stats: • SMS has an average open rate of 98%. • SMS has a click-through rate of 19%. • SMS can generate $71 for every dollar spent.

SMS text messages are more simplistic than MMS texts, which support multimedia content. When and if your phone uses SMS messages depends on your cellular carrier, as does the cost of sending one.

Since SMS lacks the proper encryption, it has never been a safe and secure way to exchange authentication codes or other private information. For that reason, all companies should stop using it ...

Banks in the United Arab Emirates are set to change transaction verification. One-time passwords via SMS and email will be ...

Many people do still use SMS, however, not least to communicate with friends and family who may not have the same messaging apps installed or who are on a different mobile operating system. If you ...

The largest bank in Brunei, Bank Islam Brunei Darussalam (BIBD), has advised customers and the public to be wary of an increase in short message service (SMS) phishing scams falsely claiming to be ...

America’s SMS exceptionalism has pros and cons. The biggest benefits of SMS are that it works on almost any phone, and we’re not locked into one company’s communications world.