Questions surround Sydney Sweeney's Hollywood Sign stunt as officials deny permission, online users cry fake, and legal ...

Syrn’s branding leans into the saucy side, however, with one tagline referring to the brand as being “from the heart, brains and boobs of Sydney Sweeney” and product names like the “String You Along ...

Sydney Sweeney is the latest celebrity betting on the booming intimates market. On Tuesday, the actress announced the launch ...

Sweeney is doubling down on her status as a commercial campaign staple. Less than a year after her American Eagle ad drew ...

SYDNEY Sweeney hopes to be talking telephone numbers after launching her bid to become a lingerie billionaire. The Housemaid ...

Sydney Sweeney is promoting her new lingerie line, in footage of her and a production crew scaling the Hollywood sign, which ...

Fans have thoughts about Sydney Sweeney's new lingerie line.

In a viral video, the actress decorated the Hollywood Sign without permission from the Hollywood Chamber of Commerce.

I wanted to create a world and a feeling,' Sweeney told the magazine. 'I wanted to build a lingerie brand that feels like it ...

She climbed straight into controversy with the launch of her new lingerie brand. The 28-year-old star unveiled a spanking new ...

Euphoria” actress Sydney Sweeney posted footage showing her and a production team tossing hundreds of bras onto the Hollywood ...

Sydney Sweeney faces a trespassing and vandalism probe after hanging bras on the Hollywood Sign without permission to promote ...