Syrn’s branding leans into the saucy side, however, with one tagline referring to the brand as being “from the heart, brains and boobs of Sydney Sweeney” and product names like the “String You Along ...

Sydney Sweeney is the latest celebrity betting on the booming intimates market. On Tuesday, the actress announced the launch ...

Sweeney is doubling down on her status as a commercial campaign staple. Less than a year after her American Eagle ad drew ...

Sydney Sweeney is promoting her new lingerie line, in footage of her and a production crew scaling the Hollywood sign, which ...

Fans have thoughts about Sydney Sweeney's new lingerie line.

In a viral video, the actress decorated the Hollywood Sign without permission from the Hollywood Chamber of Commerce.

She climbed straight into controversy with the launch of her new lingerie brand. The 28-year-old star unveiled a spanking new ...

The lingerie line is scheduled to drop Jan. 28 at noon ET and arrives at the end of a buzzy year for Sweeney. With 2025 film ...

Sydney Sweeney recently found herself at the center of controversy after a bold promotional stunt at the Hollywood Sign ...

Sydney Sweeney's latest publicity stunt has drawn scrutiny from multiple sides, some of whom claim that her ...

Sydney Sweeney, the acclaimed Hollywood actress best known for Euphoria and The Housemaid, has officially entered the fashion industry with the launch of her own lingerie brand, SYRN—a move that has ...