The Unilever brand will return to the Big Game for the sixth year in a row.

The 38th USA TODAY Ad Meter is almost here. Ahead of the Super Bowl commercial rush, here's everything panelists will need to know in 2026.

Ahead of the Super Bowl commercial rush in February, USA TODAY Ad Meter is keeping fans updated on who's in and who's out.

Bill Belichick and Robert Kraft have been selected as finalists for the 2026 Hall of Fame class. Belichick is the coaching ...

After two decades as a superstar, Taylor Swift has built a billion-dollar net worth through her songwriting and performances, ...

In the final chapter of a three-part series, here are the stories behind some of Memphis basketball's most meaningful ...

From Anthony Thompson to Tevin Coleman, here’s Indiana’s history with the Heisman Trophy.

Want to own a home steeped in California film, music and sporting history? It can be yours - for $7 million - A Pasadena ...

Hellmann’s Mayonnaise will return to the Super Bowl for a sixth consecutive year with a 30-second spot handled by agency VML.

"A large majority of viewers are very attuned to Super Bowl ads. They want the ads to be funny, prefer to see ads for the ...

The 1985 Bears were already famous in Chicago. But "The Super Bowl Shuffle," recorded 40 years ago, helped take them ...

The 'Victorious' and 'Zoey 101' star talked to PEOPLE about her favorite childhood shows and her first-ever Super Bowl ...