Explore Optmyzr’s study on Amazon leaving Google Ads: why clicks increased but value declined, and what it means for ...

For July, overall streaming platforms' total viewing is now up 14% to a 47.3% share year over year; cable TV viewing is down 17% (22.2% share); broadcast TV losing 10% (18.4%).

DAI is where broadcasters should be looking for maximizing revenue, but doing it well means more than just stitching ads. Its true power lies in how effectively it can scale across platforms, adapt to ...