UK-based creative effectiveness platform System1 has released its first annual ranking of Australia’s favourite ads, with ...

A New Zealand tourism campaign targeting Australian tourists is facing backlash for its blunt wording, with critics likening ...

Tourism Australia has released a tactical ad poking fun at England’s victory against Australia during the semi-final of the Fifa Women’s World Cup. The ad features brand ambassador Ruby, the souvenir ...

Robert Irwin has achieved what seasoned marketers could only dream of, turning a $130m gamble by Tourism Australia into a viral sensation with 374 million views. Irwin’s success in Dancing with the ...

Tourism Australia CMO Susan Coghill joins the Marketer's Brief podcast to discuss fierce tourism competition, AI in travel planning and what she learned years ago working at TBWA on Apple.

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Tourism Australia has launched the second chapter of its "Come and Say G'day" campaign. Photo Credit: Mira Horwitz TORRANCE, Calif. -- U.S. visitation to Australia was flat from July 2024 to June of ...

Exploring the idea that Australians have been dreaming of going to Aotearoa, Tourism New Zealand has devised a hilarious ad created in partnership with the Special Group. ‘Stop Dreaming about New ...

Australia is ready to welcome U.S. travelers to the Land Down Under in a big way. Tourism Australia’s Vice President, The Americas and New Zealand, Chris Allison, sat down to talk about the launch of ...

The 44th edition of Tourism Australia’s largest annual trade event, the Australian Tourism Exchange 2024 (ATE24), has officially opened in Melbourne with thousands of delegates taking part in the ...