The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media ...

Both the 1994 version and the 2019 remake of Disney’s The Lion King had massive impacts on summer blockbusters. Traditionally ...

Masters of the Universe” will test whether Mattel can cement itself as an entertainment powerhouse with a hypermasculine ...

In 2023, Mattel hit box-office gold with the "Barbie" movie. This weekend, it returns to theaters with "Masters of the ...

By the Power of Grayskull is the Masters of the Universe movie a tad confused. But there is an ‘80s high fantasy adventure ...

Richard Dickson is the most sought-after brand revival specialist in American consumer business. He is a University of Maryland graduate whose career has been built on the conviction that the most ...

At the new Malibu Barbie Cafe in Boston, the walls glow pink, milkshakes flow freely, and guests are encouraged to bring a doll as their "plus one." Located at Faneuil Hall, the pop-up experience ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. More importantly, this is not one of those movie tie-ins where ...

This is read by an automated voice. Please report any issues or inconsistencies here. Jacqueline Kerr arrived to a Florida convention center Friday, suitcases stuffed with intricate, hand-made ...

Investigators reportedly found cocaine and fentanyl hidden inside Barbie doll packaging that had been sold to multiple unsuspecting customers in Missouri last weekend. The incident occurred on March ...

Back in the ’80s, Mattel’s Masters of the Universe figures ruled the boys’ toy aisle. Meanwhile, their iconic Barbie reigned over the girls’ toy aisle like a hot pink monarch. But the two popular ...