Microsoft’s planning to relaunch its Live search engine under the name “Bing,” a recent report suggests. Bing will debut with a massive ad campaign costing upward of $100 million, the folks at ...

Microsoft promised it was coming and now it’s here. The MSN brand is reigning supreme across all Microsoft platforms, with the Bing name taking a back seat. Microsoft’s new-look MSN.com ...

Microsoft thinks it has found a way around Google's dominance of search, a way to make its Bing search engine a winner. Money. (No, not that Bing. That's Detroit Mayor Dave Bing.) Microsoft has ...

Microsoft has picked Bing as the branding for its new search engine, putting to rest months of speculation of what the next iteration of Live Search would be called. Microsoft CEO Steve Ballmer ...

Microsoft is testing removing its own name from the Bing search results box at the top left of the page. So it just says Bing, with the Microsoft logo next to it, when it normally says Microsoft Bing ...

The FINANCIAL — Information Designs LLC., a small Missouri company with the word "Bing" in its name has filed a lawsuit against Microsoft, alleging that it is unfairly using the Bing name Microsoft ...

Small design firm sues Microsoft over Bing name from Ars Technica reports a St. Louis based design firm named Bing! is suing Microsoft for using their name. Bing! Information Design (www.bing.biz) is ...